Vivid Event Group

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Why face-to-face has a high value

9th November 2016

Why communicating face-to-face has a high value and sends a message before you say a word

With today’s tech-driven business world, there are arguably more convenient ways to communicate in comparison to the traditional method of face-to-face; whether it's on-the-go with a long-distance client, or even just trying to reach your colleague on the other side of the office. Possible alternatives include the likes of instant messages, phone calls, e-mails, Skype and a number of social media websites. Businesses now have the option to use a variety of platforms to communicate directly with customers, suppliers and other members of the industry with just the click of a button, so why should face-to-face communication remain as a part of the mix?

Despite the takeover of today's fast-paced and high-tech environment, the benefits of setting time aside to sit and have a proper conversation are endless. Communicating face-to-face sends a message before you say a word. People will not only hear what you are saying, they will perceive the greater meaning of your tone, voice inflection, emotion and body language. (1) The benefits of personal interaction are also seen in internal communications through large conferences, external communication through experiential marketing and pitch scenarios to name but a few. Personal communication provides an effective means to enhance credibility and trust, build relationships, gather feedback, strengthen reputations and create that sought-after personal connection with your customers and staff. These are all key factors to achieving long-term success. See comments here from the Community Bank National Conference on why it works…

Live events provide an opportunity to gather a large audience in one space and - with the right content - engage, inspire and communicate your message. Whether you are at a client reception, a conference, round table meeting or employee engagement event, live communications will enhance every aspect and provide the difference. These reward events create an opportunity to build a personal relationship with your audience and establish true leadership.

Live events are commonly viewed as a luxurious tool for reward in times of prosperity. It is in fact true that live events and communications are at their most valuable during the hard times. When a company faces uncertainty, employees can be left feeling insecure - which could result in a lack of motivation and performance. Communication and leadership are key, so what better way show it than to gather everyone as a team and rebuild the future together?

A report has shown that 75% of people believe that live events are the best way to meet a new contact, as the more personal approach creates a bond and a relationship between the brand and the client. This collected data also revealed that 74% of people believe that live events enhance customer engagement and 76% of people believe live events make buying easier (2).

Event companies now have the opportunity to reach their target audience using a variety of platforms; which helps as some individuals are only available via (or have a personal preference for) certain methods. Teenagers growing up in today's society may not have a problem with answering a quick e-mail, however this is not the case for everyone. For example, an elderly audience, who may not use e-mails or social media, may have to be contacted through different means and this is where the beauty of face-to-face shines again. Sitting with an individual, one on one, will help to eliminate visual distractions and create a feeling of unique importance during the conversation. Eye contact can be a crucial part of this, as this is a powerful form of non-verbal communication that keeps interest and maintains engagement in the conversation. Within this industry, you have to be prepared to deal with and help audiences of all ages and abilities in a way that will suit them.

However, it does not stop here - we want to inspire value within face-to-face by questioning your daily choice of communication with others. We urge you today to consider your message and the number of ways that it can be interpreted in black and white. If you were summoned into the boss’s office, would it inspire panic, dread or excitement? With face-to-face, you are able to understand and respond to people’s reactions through facial expressions and body language. Even if it starts with eye contact over a handshake, the value of face-to-face is key to building relationships.
So whether you are congratulating a team for a fantastic working year or holding a meeting when the business hits hard times – face-to-face communication remains essential during periods of both excellence and instability.

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