Vivid Event Group

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Industry panel debate ‘the future of events’

14th February 2019

Our MD, Charlie Hepburn joins industry colleagues to discuss what the ‘event experience’ means in 2019.

Organised by The Fitting Room and held at Café de Paris in conjunction with Maxwell’s Group Events, the January 2019 round table event was designed to stimulate conversation. BE Vivid managing director, Charlie Hepburn, along with fellow panellists, Craig Anderson-Woodley from Maxwells Group Events, Nick Telson from Design My Night, Tom Hobbs from Bacardi and Emily Morbey at Miss London Concierge, all joined the conversation hosted by Charlotte Mair, founder of The Fitting Room.

The ‘in the round’ audience included clients, industry suppliers, students and experts, who participated and joined in the conversation soaking up opinions from the panel. Debating questions such as what does the event experience mean in 2019, and how to ensure that technology enhances the experience rather than being included as a ‘bolt-on’ because it will seemingly 'hit the trend', brought about lively conversation among both audience and the panel alike.

The largest question however, was in the territory of how to bring value to the event experience. Hepburn stressed that it is “vitally important to truly understand the client brief, question its reasoning, then build a strategy around it which delivers on-point and creates an on-going legacy”.

Hepburn continued “agencies have a duty to their clients to offer expertise and guidance to ensure their events are not only current, but pushing the boundaries for the future with relevant innovation to continually engage, whilst allowing space for delegates to reflect and absorb”.

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