28th February 2020
<<2 minute read>>
It been an odd few weeks. Clients have been asking us for our opinion on Coronavirus (Covid-19) and what it could mean for their future events. It’s a really difficult one as we are not the experts. The situation is fluid and changing by the day, so we can only offer a personal opinion based the same information that everyone else has access to*.
Our current thinking is that the reason why clients want to stage an event won’t have changed and the messages that are needed to be communicated remain the same, but the delivery mechanisms may need to adapt.
We have been exploring the opportunities of ‘virtual’ face to face. Although broadcast or streamed events will never truly have the same impact or achieve the levels of energy that is created from a shared human experience, it is still possible to interact, educate, influence, engage and steer an audience to objectives.
Considerations to be made:
Working with trusted technical partners that understand the capabilities of broadcast technologies and by developing creative formats for the 'show', we are enabling clients to maintain a 'live' voice to connect to, and engage with their audiences.
Contact us to explore what options might be available to your business.
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*Trusted sources we refer to: World Health Organisation and Gov.UK
References: CMBS
Image: Tim Mossholder, Unsplash.com