Industry publication C&IT release session footage from its London Summit 2019.
An expert panel at the C&IT Summit in central London discussed how cooperation between agency and corporate planners helps to build growth, innovation and create new opportunities.
"The client knows their product - they know their customers fundamentally. [Agencies] are specialists in their own fields - about creating engagement in products," said UKSV managing director Jeremy Shakerley.
"But the first part of that is building the trust and the relationship. At the point that you get the brief, it’s really important that you get that. We try to get into the client’s mind."
The panel included Microgaming customer experience manager Donna Brown, BE Vivid chief client officer Rachel Hepburn and Right Angle Corporate managing director Steve Gaskin.
Shakerley added: "In that pitching process, bringing an expert [like an agency], is about getting them engaged in that process and about why they are bringing us in.
"In our case, we say ‘you know your product, we can help you bring it to life'."
The session, called 'How agencies and corporates can work better together', was part of the C&IT Summit at the Congress Centre.
Click here to view the full 28 minute panel session on YouTube.
Source: 8 July 2019 by Andrew McCorkell, Conference & Incentive Travel