Understanding the
opportunity
Our global trading and investment
client wanted to reach out to their stakeholders and clients across Europe to
celebrate over 100 years in the French capital, and thus selected Paris for the
auspicious occasion.
BE Vivid Thinking
Having opened their first European office in Paris during the late 1800’s, this
client event was arranged as an opportunity for their executive and senior management teams to connect with their VIP guests including customers and
partners. The experience needed to encompass luxurious elegance whilst offering a 'nod' to Japanese tradition. A collaborative effort with a handpicked project team was required to deliver on objective.
The
perfect solution
The historic Hotel d’Evreux, which
overlooks the magnificent Place Vendôme and the initial home to the start of
the French Lottery, was the venue of choice. Built during the reign of Louis
XIV, the venue reflects the architectural splendor of the era with palace-like décor
and interior furnishings befitting for royalty. A majestic courtyard lined with
red carpet, lanterns and charming Parisian hosts paved the way for guests’
arrival. With an intimate reception held in the first floor Salon overlooking
Place Vendome, the finest French champagne and canapes were circulated whilst
guests and dignitaries were greeted with the customary Japanese card exchange
and bow. The evening then continued as more guests arrived for the main reception
held in the impressive Salle des Tirages with networking and speeches, where a
string quartet set the ambience amongst the original Lottery Room containing
eight large spheres and decorated with a Japanese Maple tree within the central
bar. Understated elegance is at the heart of this client’s approach, with every
aspect reflecting luxury and only the finest of quality that its guests are
accustomed to.
Evaluating the
Impact
With the visiting CEO from Japan, the UK MD and the Parisian
senior teams all acting as hosts, welcoming new European clients and reacquainting
with existing partners was carried out to perfection in the most elegant of
settings.
An incredibly successful reception befitting for our VIP European clients. BE Vivid always ensure the event has to represent our company history and Japanese tradition, whilst ensuring that it engages a modern European audience. Senior Business Administrative Partner, International Trading & Investment Firm